Hi, I’m Aron Cohen.
I’m a Los Angeles–based creator covering sports, lifestyle, travel, and technology.
On my personal account, @aroncohen, I share sports, lifestyle, travel, technology, food, and event content, alongside behind-the-scenes access and moments from my everyday life.
I’m also the founder of Lakers All Day Everyday (LADE), the world’s largest Lakers fan community and media company. I started LADE in 2013, made it my full-time focus in 2021, and have grown its Instagram community to over one million followers.
My work spans sports content, athlete interviews, and brand collaborations, with earlier experience at ESPN, USC Men’s Basketball, and Bleacher Report, plus a client marketing project for Adidas.
Explore my work · Read press coverage · Work with me
Explore my athlete videos, media features, and highlights from building LADE.
Lakers Watch Party — Hosted by LADE in LA
Hundreds of Lakers fans. One shared experience.
I brought the LADE community together for our first watch party at Tom’s Watch Bar. Hundreds of fans showed up to watch the Lakers together, taking the energy of Lakers All Day Everyday beyond the screen and into a live event.
Thank you to Tom’s Watch Bar and Fanatics for helping make the event possible.
Day in the Life
Walker Kessler
Join me at Walker’s new home in Los Angeles for a look at his life off the court.
Jaxson Hayes
Spend the day with Jaxson, from a basketball workout to a look at his life away from the court.
Jake LaRavia
Go behind the scenes with Jake for NBA trivia, one-on-one basketball, a game of HORSE, and a look at his card collection.
Spectrum SportsNet Feature
Spectrum SportsNet featured my story on Planet Lakers, a series spotlighting passionate Lakers fans around the world. Watch the feature below.
GOING LIVE ON INSTAGRAM WITH ANTHONY DAVIS.
ANTHONY DAVIS
JEANIE BUSS
MARK CUBAN
SASHA VUJACIC
LAMAR ODOM
ANTONIO BROWN
JEFF HAMILTON
KYLE KUZMA
TYLER HERRO
ALEX CARUSO
QUINN COOK
DEVIN BOOKER
JERRY WEST
LETHAL SHOOTER
NICK YOUNG
KENNETH FARIED
BOBAN MARJANOVIC
FUTURE
21 SAVAGE
LAMAR ODOM
ICE CUBE
SMILEY